SEO is the art (and it is an art, rather than a science) of getting a website good rankings or positions in search engines such as Google.
There are many aspects to SEO:
Keyword Research
Researchign and selecting the right keywords is key; it's no good choosing keywords not directly related to your website or business, neither is worth choosing those that get little or no traffic or those that are so mega competitive that it is uneconomical to try to conquer them,
"On Page" Optimisation
This involves making sure your selected keyword phrases are in the right places on the page; typically in the meta tags, and in the correct quantity throughout the text content.
These days, it is also desirable to include synonyms, and to have a good internal linking structure.
Link Building
Links are like votes for your site; the more incoming links, the more votes for your site. However, the links need the correct keyword phrases in them, need to look natural, and not all links are created equal : those from "authority" sites and sites in the same "theme" as yours are given more emphasis.
These are certainly many companies out there to help you with search engine optimisation, so choose wisely.
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